Our department’s priority is to build good journalists for the future.  We want ‎students to be well-equipped with the knowledge and tools to reach media all ‎over the world and effectively communicate the Palestinian situation, as well as, to ‎serve the vision of any organization in which they work.   We are unique as the ‎only department in Public Relations in the West Bank. Our department focuses on ‎theoretical training in field of media studies, principles of public relations, ‎research, law, negotiations, and public relations in English and Arabic.  At the ‎practical level, our students are trained in writing for the media; organizing and ‎planning conferences; producing magazines and newspapers; using video cameras ‎and still cameras; using social media; advertising; public relations in English; and ‎training for journalism. We emphasize inter-disciplinary work and offer cross ‎courses in the Print and Electronic Media department and Television department.

We offer students a dynamic learning environment by organizing workshops and ‎training in journalism, public relations, and photography with guest lecturers from ‎the community.  Students also benefit from the international study exchange ‎programs and scholarships we offer in the field of public relations.