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General Objectives

1

Competency Development: To develop graduates' competencies to meet the diverse needs of various business sectors within Palestine and the regional market.

2

Contemporary Knowledge: To provide students with up-to-date business knowledge relevant to both the local Palestinian environment and the broader Middle Eastern and global contexts.

3

Market Integration: To directly bridge the gap between students and the labor market through field applications, internships, and practical training in business management.

4

Scientific Research: To cultivate students' abilities to conduct rigorous scientific research and contribute to business knowledge within the regional economic landscape.

5

Business Technology: To equip students with the essential skills to utilize business technology and digital tools in diverse managerial scenarios.

6

Soft Skills & Leadership: To enhance students' capabilities in professional communication, teamwork, analytical thinking, creative problem-solving, and self-development.

7

Business English Proficiency: To master the use of the English language as a primary tool for communication in the regional and international business arenas.

8

Quantitative Analysis: To develop proficiency in using statistical and quantitative methods for data-driven decision-making.

9

Environmental Awareness: To elevate students' awareness and responsiveness to the dynamic environmental, social, and economic changes affecting business organizations in the Middle East.

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Learning Outcome

PLO1: Disciplinary and Integrative Knowledge

Graduates will apply core concepts and tools from business and communication to analyse organizational and societal problems and propose evidence-informed solutions.

PLO2: Critical Thinking and Data-Informed Decision Making

Graduates will frame problems, evaluate the quality of evidence, interpret quantitative and qualitative information, and justify recommendations using appropriate analytical approaches.

PLO3: Ethical Reasoning and Responsible Leadership

Graduates will recognize ethical dilemmas, evaluate alternatives using ethical frameworks and professional standards, and demonstrate responsible leadership that supports integrity, accountability, and sustainability.

PLO4: Effective Communication for Diverse Stakeholders

Graduates will produce clear, persuasive, and audience-appropriate messages in written, oral, and digital formats, demonstrating professional standards and cultural sensitivity.

PLO5: Innovation, Entrepreneurship, and Change Capability

Graduates will generate, test, and refine innovative ideas (products, services, processes, campaigns, or initiatives), demonstrating creativity, initiative, and the ability to manage change in dynamic environments.

PLO6: Teamwork, inclusion, and Community Engagement

Graduates will collaborate effectively in diverse teams, manage conflict constructively, and design or contribute to initiatives that create measurable value for community and industry stakeholders.