Program Objectives

The program is guided by a hierarchy of objectives designed to ensure academic excellence and professional readiness:

Domain

General Objectives

Knowledge Enrichment

To deepen understanding of marketing strategies, integrated communication, and digital frameworks

Technical Foundation

To provide mastery of digital technology principles, including databases and application development.

Applied Skills

To develop proficiency in utilizing social media, web platforms, and mobile technologies for marketing purposes

Employability & Entrepreneurship

To enhance career readiness and empower students to succeed as both high-value employees and independent entrepreneurs.

 

Domain

Specific Objectives

Interdisciplinary Expertise

To explore marketing as a scientific field that converges with other essential business sciences.

Strategic Tool Mastery

To sharpen the use of digital tools (Internet, Social Media, Specialized Software) in building competitive advantages.

Analytical Proficiency

To enhance the ability to analyze digital media alternatives and technical marketing strategies.

Data-Driven Decision Making

To build skills in data collection and analysis for creating visual and textual content that supports strategic marketing decisions.

Professional Immersion

To offer internships and training on industry-standard platforms such as HubSpot, Google Analytics, and Adobe Creative Suite.

 

Program Learning Outcomes (PLOs)

Upon successful completion of the program, graduates will be able to:

Code

Learning Outcome

PLO1: Marketing Knowledge and Strategy

Apply marketing and integrated communication theories to develop strategic marketing solutions in digital business environments.

PLO2: Digital and Technical Competencies

Utilize digital technologies, databases, web tools, and marketing software in business and marketing applications.

PLO3: Digital Campaign Management

Design, implement, and evaluate digital marketing campaigns across social media, websites, mobile applications, and online platforms.

PLO4: Analytical and Decision-Making Skills

Analyze marketing data and digital performance metrics to support strategic decision-making and campaign optimization.

PLO5: Professional and Entrepreneurial Skills

Demonstrate professional communication, teamwork, ethical responsibility, leadership, and entrepreneurial capabilities within dynamic business environments.