The Faculty of Business and Communication at An-Najah National University organized a distinguished training workshop on Thursday, November 27, 2025, via the Zoom platform, titled “The Art of Creative Content Writing for Marketing and Advertising.” The workshop was delivered by consultant Mr. Rami Badra, a trainer and consultant specializing in marketing and advertising content creation and writing. The workshop was held as part of the activities of the Digital Marketing Department courses, under the supervision of Dr. Lama Al-Shanti.
The workshop aimed to develop students’ skills in modern marketing writing. The speaker addressed several key topics, including the essence of creative writing, marketing and advertising content writing, understanding target audiences, and practical steps for building professional writing skills.
The workshop also focused specifically on the role of artificial intelligence in developing marketing content, explaining how smart tools can assist content writers in generating ideas, improving wording, understanding customer behavior, and building more impactful marketing messages. The speaker also highlighted key indicators of AI-generated texts.
The workshop featured a rich discussion and numerous interactive activities, during which students engaged in hands-on application of marketing writing skills, enhancing practical understanding and linking theory with real-world practice.
This activity comes as part of the Faculty’s commitment to equipping its students with modern practical skills that meet the demands of the digital labor market and enhance their competencies in digital marketing and creative content production.
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