The workshop addressed the latest practices and smart tools in developing digital identity and professional self-marketing using prompt engineering techniques, in addition to mechanisms for enhancing professional and influential presence on the LinkedIn platform, particularly in light of the rapid transformations driven by artificial intelligence.

The workshop was marked by wide interaction from the Faculty’s students, who expressed their interest in applying these strategies to build strong personal brands that contribute to the development of their professional career paths. This workshop comes as part of a series of applied activities launched by the Faculty to reinforce the concept of digital transformation in education and employability, and to embody its vision of integrating future skills with academic learning.