Ms. Arikat shared rich insights about Jericho Municipality’s tourism development initiatives, highlighting success stories that strengthened the city’s position on the Palestinian tourism map. She emphasized the role of digital transformation and technology in promoting tourism through the municipality’s website and smart app — offering students a practical example of how digital marketing tools can enhance their academic projects.

Dean Dr. Raafat Al-Jallad praised the session, stressing that engaging field experts like Ms. Arikat reflects the Faculty’s dedication to bridging theory with practice and cultivating students’ digital and entrepreneurial skills to prepare them for leadership roles in the modern economy.