Dr. Al-Jallad opened the session by welcoming attendees and reaffirming the faculty’s full support for this unique and modern specialization. He also announced the establishment of an additional computer lab for students in the department.

Throughout the day, student groups presented innovative and practical projects aligned with the mission of their specialization. Each project involved developing a real-life product or service for a target market using one of the e-commerce website-building platforms.

Students showcased their advanced skills in applying digital marketing strategies and tools, including digital advertising, social media marketing, content marketing, online research, SEO, direct marketing, digital analytics, and AI-based marketing tools.

The examination committee consisted of Dr. Firas Al-Nasr (Head of Department and project supervisor), Dr. Mohammad Abu Omar, Dr. Lama Shanty, and Dr. Sam Al-Fuqaha.