- Recruiting the best qualified academic staff who are specialized in different business management fields, and strengthening the capacity of the existing staff.
- Developing a mastery of the knowledge base of graduates of business management.
- Demonstrating skills in the local, regional and international markets.
- Developing the competency and skills of students in carrying out scientific research in business management.
- Developing the communication skills of graduates, including the use of English language in business.
- Building a positive attitude and perception in students for a better response to internal and external changes in the environment.
- Developing effective communication channels with society as well as with academic and business organizations/institutions