Marketing

Dr. Majeed Mansour Head of Marketing Department majeed@najah.edu

History and background

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era  and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of PhD's and master's who are specialised in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.

Vision

The vision that the Marketing Department holds is that it will be a real contributor in providing the Palestinian and Regional Economy with academically qualified graduates and will be able to shoulder the responsibilities of decision-making and formulating a Marketing Strategy. This vision requires the Department to continue developing its teaching and attracting the best academic qualifications, updating teaching methods and making full use of information technology resources.

Mission

In consistent with the mission of An-Najah National University, the Marketing Department focuses on three key areas: education, research and community service. The mission of the Marketing Department reveals these areas:

• To provide students with an outstanding education at the undergraduate level and to assist students in acquiring the skills and experience that qualifies them for practical life and for successfully completing their higher studies.
• To provide graduate students with an opportunity to excel in research which is related to problems found in the Palestinian reality. 
• To encourage students and Faculty Members in the Marketing Department to contribute to the activities and to the service of the Palestinian society.

Objectives

The Marketing Department aims to achieve the following objectives :

• Theoretically and practically qualifying students in the field of Marketing and providing students with the skills necessary in line with the Philosophy of Modern Marketing and in line with the concepts of Marketing organizations. For this to be achieved, students will be provided with thorough knowledge in the areas of consumer behavior, product management, the management of distribution, pricing, promotion, marketing research, planning and control in marketing.
• Training students to master the preparation of various marketing plans and their implementation and control.
• Developing the skills and abilities of students in the stages of planning, implementation and control of sales operations.
• Enriching the student's knowledge of the local market and how to provide the most appropriate marketing mix.
• Enabling students to develop effective communication plans that include advertising campaigns, public relations and others.
• Developing the skills of scientific research and its applications in the field of Marketing.
• Developing students' computer skills.
• Qualifying marketing students to devote more marketing opportunities in the fields of teaching in Commerce Schools, in the management of Public Relations, in the management of research and in planning and management in various ministries and non-ministerial government institutions.

Admission requirements

To join the Department of Marketing, a student must successfully complete 'Principles of Marketing 57121' and 'Principles of Management I 51121.' A minimum of 70% must be obtained in each of the two courses.